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This web page has the following in the site, "We offer Organic, Fair Trade coffees grown sustainably in." Our analyzers saw that the web page also stated " Olden Valley Farms plantations of Costa Rica." The Website also said " RockRoast is a student led initiative of Slippery Rock University. We grow markets for fair trade, organic coffees that are sustainably grown and harvested. In return for market development, we earn a share of the profits from the sale of these quality products. Our revenues fund student trips to study sustainable agriculture and business initiatives in Central and South America and beyond." The website's header had RockRoast coffee as the most important optimized keyword. It is followed by Rock Roast, sustainable, and organic which isn't as ranked as highly as RockRoast coffee. The next words rockroast.org uses is fair trade. environmentally friendly was included and will not be understood by web engines.